Privacy
How we handle your information
Short version: we collect as little as we can, we never sell it, and you can ask us to delete it at any time.
Last updated: October 2026. This notice is a working draft and is being reviewed by our solicitor before the trial opens.
Who we are
Hueman Brands Ltd, trading as bubble by hueman, of 124 City Road, London EC1V 2NX, is the data controller. We are registered with the Information Commissioner’s Office. For anything in this notice, write to hello@getbubble.co.uk.
What we collect, and why
| What | Why | Lawful basis |
|---|---|---|
| Trial application: first name, email, country, household size, whether children are at home and their age bands, your answers about phone interruption and what interests you | To select suitable households for the V0 trial and contact you about it | Consent, which you give by submitting the form |
| Journal subscription: email address | To send you the fortnightly bubble journal | Consent, given separately |
| Anonymous site analytics: pages viewed, approximate region, how you arrived | To understand which pages help people find us | Consent, which you give through the banner and can withdraw |
Children’s information
Applications are made by an adult on behalf of a household. We ask only whether children are present and their approximate age band. We do not ask for, and you should not send us, children’s names, dates of birth, photographs or contact details. We design this service with the Information Commissioner’s Age Appropriate Design Code in mind and complete a data protection impact assessment before the trial begins.
Who else sees it
- Netlify hosts this website and receives your trial application form.
- beehiiv manages journal subscriptions and sends the emails.
- Google Analytics receives anonymous usage data, and only if you allow it.
Each acts on our instructions under a data processing agreement. We do not sell your information or share it for advertising.
How long we keep it
- Applications from households we do not select: deleted within six months of the trial closing.
- Applications from households we do select: kept for the length of the trial and two years afterwards, so we can make sense of the research.
- Journal subscriptions: until you unsubscribe, plus a record that you did.
Your rights
You can ask us for a copy of what we hold, correct it, delete it, restrict what we do with it, or object. Where we rely on consent you can withdraw it at any time, including leaving the trial, and that does not affect anything done before. Email hello@getbubble.co.uk and we will respond within one month. If you are not happy with our answer you can complain to the Information Commissioner’s Office at ico.org.uk.
Cookies
This site sets no cookies unless you allow analytics. We store your choice in your own browser so we do not have to ask again. If you decline, no analytics scripts load at all.
Changes
If we change how we handle your information we will update this page and, where the change matters, tell trial participants directly.